Tariffs, Tension, and Tenacity: What “Liberation Day” Means for Nonprofits

As I head to Oxford for the Skoll World Forum 2025—where some of the world’s most ambitious social change leaders gather—I find myself reflecting on the ripple effects of economic policy on purpose-led organisations. One such wave we must now confront is the set of sweeping “Liberation Day” tariffs being implemented from 2 April 2025.

These new tariffs, introduced under the banner of economic protectionism, will impact a broad range of imported goods. While the headlines focus on trade wars and national interest, I worry about the quiet casualties—nonprofits.

The Cost of Mission-Driven Work Just Went Up

For those of us working across Africa and the Global South, these tariffs mean real increases in the cost of delivering impact. From technology and solar kits to medical supplies and construction materials, many items essential to nonprofit programmes are imported—and suddenly more expensive.

At New Global Markets (NGM) Consulting, we work with organisations that already run tight margins while serving vast needs. This shock to the system could slow programmes, reduce reach, and put new pressure on fundraising targets.

So, What Can We Do?

Here’s what I’ll be exploring and advocating for in Oxford—and what I believe the sector must take on:
1. Supply Chain Rethink
Now’s the time to revisit procurement strategies. Are there regional suppliers or intra-African trade opportunities? Can we reduce reliance on tariff-heavy imports and boost local economies at the same time?
2. Collective Action and Shared Infrastructure
Pooling resources—whether for procurement, logistics, or even warehousing—can buffer the impact. Let’s build alliances that create economies of scale across missions and geographies.
3. Push for Policy Change
Nonprofits must engage in the policy space—not just on aid and development but on trade too. We need to collectively advocate for exemptions or compensatory mechanisms for the sector.
4. Tighter Budget Discipline
This is a moment for scenario planning and adaptive budgeting. Assume higher costs, test worst-case forecasts, and build resilience into financial plans.
5. Be Honest with Donors
Funders need to understand the new context. We must communicate transparently and boldly make the case for unrestricted funding to offer the flexibility this environment now demands.

In Closing

As the world debates trade balances, we must remind everyone that behind every tariff is a child, a family, or a community that could be affected. The nonprofit sector has always been defined by its ability to adapt and lead with purpose. Let’s show up at Skoll and beyond with clarity, strategy, and urgency.

Let’s not let tariffs slow down transformation.

— Keith Kibirango
CEO, New Global Markets Consulting
Championing African solutions for global impact